Copywriting and content marketing are two separate but complementary and extremely important activities essential for your website performance. They both share a mutual goal – to answer the specific needs and requirements that users have across the different brand awareness phases and the products or services the business offers.
what is copywriting and content marketing
Copywriting is the main creative element in every campaign. It’s the voice that your users will hear when they visit your website, read your email, or come across your social media profile.
Here is what you can expect from the copywriters at PAN Digital:
- Content for marketing, advertising, or PR campaigns
- Content creation that will help you achieve more sales
- Creation of web content for SEO purposes
- Personalised approach and measurable results
Every content suits a different purpose. This is why it is essential to choose the best approach for each copy to ensure it reaches the consumer in the best possible way.
What is copywriting?
Copywriting is all about creating attractive and convincing marketing and advertising texts, which aim to motivate your potential clients to perform a desired action. This could be making a purchase, visiting a website, taking advantage of a discount offer, and more. Copywriting is everywhere around us. It’s hidden in social media, in emails, in the pages of your website, and in your paid ads.
What is content marketing
Maybe some of you have come across the popular saying “content is king”. Content marketing is a strategy that puts content on a pedestal with an essential role in digital marketing strategy. The creation of content with a marketing purpose never relies on luck or coincidence. It is planned precisely, tested, and organised. Quality content has measurable results and fits perfectly into the overall marketing strategy of your business.
How can PAN Digital help you create content for better performance?
We not only love quality content but know all the tricks and intricacies necessary for the creation of content that works for your business or brand online. Our copywriters possess a creative flair and have all the necessary tools and instruments for accurate and precise planning, organising, and creating content. Our content is also written in compliance with recommended SEO practices. Let us create content that sells.
Why is it a poor practice to copy content from other sources?
Copying content or directly duplicating it from other sources may cause a number of negative consequences for your website. Duplicate content can not only harm your website performance on search engines like Google but can also completely hinder its ranking in search results. In this case, your business becomes undetectable and invisible to your potential clients.
What else can we offer?
Content may be king in digital marketing but without a well-structured and optimised website, without a suitable brand and without paid ads, the results won’t be the same. At PAN Digital, we’ve ensured that our clients can discover and have access to a full range of services, which help shape the overall brand strategy. Take advantage of services like SEO optimisation, branding & design, website creation, and more.
Content as an essential part of marketing
It’s difficult to imagine marketing without content. Quality copywriting can help you discover new horizons via:
Help your potential clients get to know your products and services better via valuable and helpful content that informs, educates, and helps users make the right choices.
With so many different businesses fighting for online presence, one of the most certain ways to distinguish yourself from the rest is by creating unique content. This is the first impression that your brand will make online.
Copywriting ensures that your potential clients receive added value via content. Guarantee that your content fully answers their questions, offers solutions, and turns your brand into the safest choice.
What we offer
Our substantial experience helped us create a copywriting service that delivers guaranteed results for our clients.
To ensure that the copy that you receive from us will deliver the desired results, our copywriters always start with a detailed and thorough analysis of the business niche and user behaviour online.
A Tailored Approach
Content without a purpose is the same as no content at all. We’ll get to know your brand voice and will create content that is in perfect synchronicity with your company values and other parts of your marketing.
Our love and passion for content won’t allow us to duplicate content and copy text from other sources. Every client receives unique, creative, and valuable content that is attractive and useful for users.
not sure where to start?
if you’re still not sure where to start, we’re here to help. Digital marketing is a complex and multi-layered process that requires preparation, planning, and excellent organisation. Take advantage of an initial consultation where you will receive professional guidance on the approach that it is best to take for the growth of your business.
Our Clients Share
“I would definitely recommend the company to anyone who wants a properly functioning site that can be used to reach customers more easily and, of course, with an appealing design. But that's not all. The team has an extremely professional attitude, their responsiveness is exceptional and they're unbeatable in understanding what the client needs and wants. Once you see the results from their work, I think you'll be tempted to leave a review too.”
Owner and Manager, VP Smart Removals
“I started working with PAN Digital before they even became an agency officially. As a new company with a limited budget, I was looking for someone who could provide results so that we could "turn things around" and get my business going. We have been working together for two years and I am pleased with the growth I've seen as a result, which has allowed me to expand my team. I would highly recommend to anyone!
Owner, Caledonian Cabs
“I reached out to Pan Digital from a recommendation. The results of their work were visible in just a few months, which is outstanding considering the industry. I've been using their services for more than a year now and my range of activities has expanded, each of them thriving rapidly thanks to their professionalism, dedication, and attention to detail. They are always responsive and receptive to ideas and advice.”
Owner, Flexy Pro
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